The Logo

Our Wedding Logo: A Signature of Us

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From the very beginning, we wanted to create something timeless, not just a logo for our wedding but a signature of our life together, a symbol that would speak when words fall short.

The wedding would be only a single day, yet we dreamed of something we could carry with us through the years. A symbol we could press into wax, print onto paper, tuck into fabric, and carry through time. It had to feel timeless, like an old handwritten letter. Not loud. Not overcomplicated. Just soft, meaningful.

The Vision

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One day, late at night, with the world quiet and still, I began experimenting. I Tested combinations of lines, shapes, and proportions, letting instinct guide the way. I gathered everything that spoke to my heart: old botanical illustrations with their fine, delicate strokes, organic humble shapes to evoke a sense of nature, baroque frames rich with history, Victorian curves full of romance, and rustic forms that felt grounded and real.

I wasn’t following rules. I wasn’t chasing trends. I was simply layering emotions.

Jasmine has always been my flower: delicate, fragrant, reminding me of home, of Tunisia, of summer air, and of the feeling of being loved and free. For him, grapes were sacred: rich with memory, family love and care.

Snapshot of my wedding moodboard

The First Bloom

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This was the first version of our logo that felt truly alive. The initials, J and S, curved softly into one another, almost forming the shape of infinity.

This version contained everything I believed I needed at the time: The jasmine, the grapes, the date of our engagement, since the wedding date had not yet been booked, and even our oath “To have and to hold forever,”.

It was the first time I saw the idea take shape in a way that felt real.

And yet, it was not complete. Despite all its beauty and intention, something still felt missing. The design was beautiful, yes, and undeniably meaningful, and honest. Nevertheless, it did not yet feel subtle, minimalist, delicate, timeless like signature of love that would never need to be explained.

And so, with a clear heart, I let it go and began again.

The wedding Logo: J ♥ S | To Have & To Hold

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I was close to giving up. It was late again, after a long day of work, cooking, and cleaning. I sat in front of my laptop, exhausted, frustrated, and struggling to finish what I started, already a few days ago.  I got even convinced that I might be losing my mind over two letters and a flower.

I remember using everything at my fingertips (Canva, Adobe, Pinterest...etc.). I even asked AI tools like Sora, and Leonardo to generate a jasmine flower in a botanical style, which has always been my favorite. The result was beautiful and technically impressive, but it was not what I was looking for. It did not feel personal. It wasn´t simply what I was looking for.

Later that evening, José Mari came home from work, late as always. He sat next to me, looked at my face, and immediately knew something was off. He asked, gently, “What happened?” Followed by, “Why are you so stressed?” And then, the one that hit me: “Why didn’t you smile when I walked in?”

I told him I need something both dimensional and minimal, strong and soft. Then, I stopped and said,”I am no longer sure what I was even trying to create”.

He listened quietly, then smiled with his big, open eyes, just as he always does with me, and then said, “Let’s try together.”

And so we did.

Something shifted. In minutes, the design was there before us. It was my work, my mood board, and my sketches, but it only came together when he smiled and said, “You’re struggling to keep everything, but why? Everything is already in our hearts.”

I love him for many reasons. Some I can name, and some I simply feel. But this is one of them.